Short video platform TikTok has seen its rating drop to two stars from 4.6 stars in the last one week on Google app store after an Internet war erupted between a YouTube and TikTok creators.
Twitter saw an explosion of memes targeting TikTok, urging people to downgrade the app. Several anti-China and TikTok critics have jumped on the bandwagon asking for a ban on the Chinese platform, accusing its creators of promoting violence, hate, and acid attacks.
While hashtags asking for a ban on TikTok are not new, the recent campaign not only targets the ByteDance-owned platform but also its creators, who largely hail from smaller towns in India.
A TikTok spokesperson said:
“…we do not allow content that risks safety of others, promotes physical harm or glorifies violence against women. The behaviour in question violates our guidelines and we have taken down content, suspended the account, and are working with law enforcement agencies as appropriate.”
While hashtags asking for a ban on TikTok are not new, the recent campaign not only targets the Chinese platform but also its creators, who largely hail from small towns.
According to the marketing and analytics firm Semrush, over 48% of netizens tweeted negatively about TikTok in the last two days, while over 20% agreed that the app should be banned.